Do you need a corporate portrait?
/in Case studiesWhy is a corporate portrait important for a business?
A corporate portrait is much more than just a photo. It reflects the company's identity and values through the faces of its employees. Whether for a website, a LinkedIn profile, or internal and external communication materials, a polished corporate portrait inspires trust, professionalism, and authenticity among clients, partners, and prospects.
Here are some testimonials which confirms the benefit of using a professional for this type of work.
How does the preparation for a corporate portrait take place?
The first step is a discussion with the company to understand its expectations: what style of portrait does it want? A formal, dynamic, or natural look? Next, the location of the shoot is decided, which can take place in a studio, on-site, or in an environment related to the company's activity. Preparation also includes advice on clothing, the attitude to adopt, and how to showcase each person to reflect their personality and role.
What techniques are used to put employees at ease in front of the camera?
Many people do not feel comfortable in front of a camera, and that is normal. My role is to create a relaxed and friendly environment so that everyone feels confident. I often start with informal chats to break the ice. During the shoot, I give clear guidance on postures, expressions and the angles that work best, while encouraging team members to stay natural.
How long does it take to do a corporate portrait?
The duration depends on the number of people to be photographed and the level of preparation required. On average, an individual portrait takes between 10 and 20 minutes, especially when the setting and lighting are optimised in advance. If working with several colleagues or across different sites, a half-day or full-day may be necessary. The aim is to take the time needed to obtain quality portraits while respecting the company's schedule.
What are the expected results of a successful corporate portrait?
A successful corporate portrait must reflect both the professionalism and the personality of the employee, while blending harmoniously into the company's visual identity. The images must be of high quality, ready to be used across various media: websites, LinkedIn profiles, brochures or presentations. These portraits help to strengthen the company's credibility, humanise the brand and help to create a closer connection with clients and partners.
With meticulous preparation and a personalised approach, each portrait becomes a true asset for the company's communication, highlighting those who bring it to life.
Here are online examples of my work and the application of a corporate portrait:
Portrait of Gilles Vandecaveye, Director of Icam
Fabio Rinaldi (Chairman of the Management Board of BigMat France))
Fabrice Gerber, founder of the Toujust supermarket chain

Leave a Reply
Want to join the discussion?Feel free to contribute!